On June 2011 Google Inc entered the social media sphere once again. After Google Buzz and Google Wave, the question was whether the new Google+ would draw people away from Facebook or be another failure?
It is not negotiable that G+ is the only existing and real alternative to Facebook. When Facebook can fulfill your contact list on your mobile, G+ also allows you to coordinate your social profile with your Gmail Account and Google Documents. Google Plus users can keep an eye on their profiles all the time, when working on any other Google tools or just when using the search engine. The big advantage of the new social website is the possibility to immediately export all of the data, or to delete your account along with all related information (this is in complete contrast to Facebook’s digital lock-in strategy). Google+ offers a structure of your contacts that is more advanced than Facebook’s lists of friends. It means that you can use your G+ as a professional profile and at the same time, as a way of sharing private information with a completely different group of people. That’s because on G+, you can very easily control the access of each circle of your followers to your published materials through targeted sharing.
Another thing about G+ is worth mentioning at this point. You will not find any ads there. Does that sound strange? Here, the secret of the “+1” button has to be revealed. Just as Facebook has a “like” feature, so too does G+ but “+1” connects G+ with the Google search engine and its personalized advertisements. Every single click on “+1” expands Google’s knowledge about their users. This is how we let Google know what type of ads have the most impact on us.
From advertisers’ and marketers’ point of view, G+ profiles, if optimized properly, can move up the search engine rankings. The more users connected with your business on G+, the more likely the business will show up on the first page of search results. All the web owners and SEO professionals will soon have the “+1” button included in their sites.
Google+ is not another Facebook. Where Facebook, with its 901 million users, can quickly boost people engagement, G+ boosts SEO. G+ is another tool to collect information about Google users. It is better protected than Facebook, it’s easier to control and it’s faster. Is it really the case that Facebook users will switch to G+?
Well, nobody likes changes. Right?