Category Archives: Social Media

The truth about Facebook Killer

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On June 2011 Google Inc entered the social media sphere once again. After Google Buzz and Google Wave, the question was whether the new Google+ would draw people away from Facebook or be another failure?

It is not negotiable that G+ is the only existing and real alternative to Facebook. When Facebook can fulfill your contact list on your mobile, G+ also allows you to coordinate your social profile with your Gmail Account and Google Documents. Google Plus users can keep an eye on their profiles all the time, when working on any other Google tools or just when using the search engine. The big advantage of the new social website is the possibility to immediately export all of the data, or to delete your account along with all related information (this is in complete contrast to Facebook’s digital lock-in strategy). Google+ offers a structure of your contacts that is more advanced than Facebook’s lists of friends. It means that you can use your G+ as a professional profile and at the same time, as a way of sharing private information with a completely different group of people. That’s because on G+, you can very easily control the access of each circle of your followers to your published materials through targeted sharing.

Another thing about G+ is worth mentioning at this point. You will not find any ads there. Does that sound strange? Here, the secret of the “+1” button has to be revealed. Just as Facebook has a “like” feature, so too does G+ but “+1” connects G+ with the Google search engine and its personalized advertisements. Every single click on “+1” expands Google’s knowledge about their users. This is how we let Google know what type of ads have the most impact on us.

From advertisers’ and marketers’ point of view, G+ profiles, if optimized properly, can move up the search engine rankings. The more users connected with your business on G+, the more likely the business will show up on the first page of search results. All the web owners and SEO professionals will soon have the “+1” button included in their sites.

Google+ is not another Facebook. Where Facebook, with its 901 million users, can quickly boost people engagement, G+ boosts SEO. G+ is another tool to collect information about Google users. It is better protected than Facebook, it’s easier to control and it’s faster. Is it really the case that Facebook users will switch to G+?

Well, nobody likes changes. Right?

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My virtual Me

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There are 2.1 billion Internet users worldwide, 555 million websites, more than 800 million Facebook accounts, 225 million Twitter accounts, over 164 million blogs – those numbers are still growing. Do our social networking sites show the truth about us? Is it possible to hide our weaknesses and highlight our strengths on every single profile we have on Twitter, Pinterest, LinkedIn, Facebook and Myspace? Finally, do all our social media profiles have a uniform look?

There is a huge number of information you can learn about people by looking at their profiles. Status updates and posts present thoughts, opinions and everything else that their authors want to tell us about themselves. From shared music and videos we can learn how someone feels or what mood he/she is in. Pictures tell us about their owner’s way of spending free time, places where they relax and people they do it with. Friends – their number isn’t the only thing that provides us with some insight. It is also their age, place of living and interests that count – after all, we like people who are similar to us. At last, groups that we belong to show our hobbies; things we like and/or hate; people who we admire; our sense of humor.

This list is long, and at some points, may be even surprising. Keeping a uniform look on the web – the same profile picture, name, declared profession or interests – can give us a little more control over our virtual presence. Yes, we do select information that we want people to learn about us (don’t we do the same in real life?). As long as we are their authors, they reflect a little bit of our true selves. Not only that we share on the web our true self. We develop our virtual self, we pursue our ideal picture of us and at the end… we develop our real self.