It is about art.

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Is marketing an art or a science?

Marketers gather data and utilize the information. They count, they test, they measure. They draw conclusions. Then, when they’re ready, the real fun begins. They create, challenge, design, inspire, surprise, joke. They make people feel. They will use every conceivable emotion to make you buy their products.

Marketers, before creating strategy, do the research that every writer does before starting a new book. On a solid base, they build amazing stuff. I call it art.

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